+71%
Social reach

Designed the product experience for Deal Space, an AI-powered deal evaluation platform built to support due diligence, collaboration, and decision-making around complex opportunities. Led UX/UI and workflow design across document review, risk detection, stakeholder alignment, and investment analysis. Created AI-assisted experiences that transformed complex deal materials into structured analysis and actionable insights.
Challenge
The business looked different everywhere — colors didn’t match, fonts kept changing, and nothing expressed who they really were. It made the brand feel unsure of itself, even though the company wasn’t.
Process
We created a simple set of design rules, picked a fitting type style, introduced colors with a clear purpose, and wrote a brand story that helps others use the visuals in the right way.



Social reach
Engagement
Client conversions